The last time we heard about Acclaim's Adventures in Marketing, they were trying to put ads on tombstones. At least, they said they were, and that's virtually all it took to activate the scandal-friendly media. In a recent, milder, more nonsensical ploy, a young man lines up fifty days in advance to get Turok of all things, thereby setting a world record. There's so much wrong with this that it is difficult to ascertain which element is the wrongest.
