That iPad presentation had to be the worst thing I've even seen on on the Apple stage. There is a part where they - I am not making a joke - there is a part where they try to make creating spreadsheets seem awesome. Jilted may be the word. Of course, we're at the second wave of commentary now, the reflexive defense phase, but I've seen this practiced arc too many times to feel its pull. Apple didn't make a case for the device.
